Because you are an entrepreneur, you are aware of the significance of marketing and sales funnel magic: Your company would eventually fail if you did not engage in marketing because there would not be enough new customers. As a result, if you haven’t already devoted your time and energy to completing this mission, now is the time to begin doing so; and making use of a sales funnel is one simple way to get started.
What is meant by the term “sales funnel”?
The reason for this strategy’s name is that, when represented as a diagram, this particular marketing strategy appears to look exactly like its name.
The first category is the most important because it contains the greatest number of people who have the potential to become customers. The bottom category, which represents the smallest number of committed customers, is the reason why this category is the smallest of the three.
For a more detailed definition see this article.
1. Construct an outstanding landing page.
The landing page of your website will serve as the very first point of contact between your company and any prospective clients who visit it. Therefore, you should invest some effort to ensure that it has an appealing appearance. In addition to this, a good landing page will persuade visitors to join the website’s mailing list or subscribe to some other type of content on the site. This provides you with the contact information, which serves as your primary means of communication and is therefore of vital importance.
2. Make an initial offer to the customer.
The next thing that you will need to do is give potential customers the opportunity to buy a product or acquire a service that you are offering. “When constructing your main front-end products and associated upsell offers, you should be engineering them with the additional mindset of… how will this help create more desire for the next [backend] offer [you’re] going to present them with,” says Todd Brown of MarketingFunnelAutomation.com. “You should be engineering them with the additional mindset of… how will this help create more desire for the next [backend] offer [you’re] going to
In other words, you should be “pre-selling” on the next step in the funnel while you are on this step in the process.
3. Include an upsell offer at the conclusion of your presentation.
Give customers who have just purchased a product or service from you, or who are on the verge of making a purchase, the option to upscale, or upgrade, that purchase. Create an offer, for instance, that if the customer upgrades, they will receive additional benefits in exchange for their purchase. A strategy known as an upsell refers to this practice.
Think of this as the entree to the appetizer that is included in the regular offer. If your clients decide to upgrade, you provide them with access to a greater amount of content. Because an upsell typically involves a product or service that is larger or more expensive, this obviously also means that you make more money from the transaction.
4. Make the option to scale back available.
In the same manner that you persuaded customers to upgrade their services through the upsell step of the funnel, this component of the funnel requires that you provide a downgrade option to specific customers.
No, a downsize option does not signify a failure and should not be regarded as the loss of a sale. Nor should it be seen as an opportunity missed. Consider this an opportunity to keep a customer from being able to buy from you due to financial restraints on their part. Keep in mind that these restrictions could shift at any time. Be considerate toward these individuals and make an effort to provide them with more affordable options in order to retain them as potential customers.
5. Maintain the Momentum.
The final step in the sales funnel is to maintain the momentum you’ve already achieved. Ensure that all of the newly acquired customers are satisfied with the product or service by following up with them after you have gained them. Providing a rewards program that is contingent on having a membership is an excellent way to accomplish this goal. This will make it possible for you to keep in touch with customers and provide you with the ideal channel through which to inform them of new offers and services that you provide.
The steps that are outlined here are designed with a company that has an online presence in mind. Obviously, this does not necessarily apply to your company in particular. The sales funnel model, on the other hand, can be beneficial to any and every business.
Just keep in mind that the category for your potential customers, which includes the largest number of people, goes on top of the funnel, and the category for your established customers goes on the bottom, where it represents the smallest amount of people. The categories that fall in between are malleable and can be adjusted to suit the requirements and objectives of your particular company.
